We received a call from our friends at the Natick Collection to show the latest "American Girl" movie "Saige" to a rapt audience of American Girl customers and their parents. (For those who are unfamiliar with the American Girl dolls, there are a bunch of them, they're well made, much beloved, and not inconsequentially priced.) This is our second year at the Collection projecting the movie and providing sound this event, so we didn't feel completely out of place setting up our new 10K HD projector and PA system next to Gucci, Tiffany's and Neiman Marcus. We even got a couple of bottles of Nordstrom's water. Which made us a bit more cultured, we believe. Plus it was wet.